Available for contract or permanent roles

Requirements that actually ship.

Hi, I'm Trudy Jones, a Sr. Business Analyst, Product Owner, and Advanced Scrum Master with enterprise experience across retail, restaurants, hospitality, eCommerce, nonprofit, and MarTech. I bridge the gap between business and technical teams to turn ambiguity into structured, buildable requirements — then facilitate the Agile ceremonies that keep delivery moving.

Trudy Jones, Sr. Business Analyst and Product Owner
Background

Experience & terms

Work history, certifications, and engagement terms — everything you need to evaluate me, in under a minute.

See experience → Capabilities

Core skills

The Business Analyst and Product Owner skills behind every engagement — from requirements through backlog and delivery.

See skills → Results

Selected work

Contract engagements across five industries — the problem each client faced, and what was delivered.

See case studies → Portfolio

See the artifacts

The deliverables I produce day to day — BRDs, backlogs, process maps, user stories — built on a fictional project, because client work stays confidential.

See work samples →

What I do

Key skills

The core skills I bring to every engagement — turning ambiguity into clear requirements, then owning the backlog, facilitating the ceremonies, and driving delivery through to production. Available for Business Analyst, Systems Analyst, Product Owner, and Scrum Master roles — contract or permanent, full-time or part-time, remote-first from Colorado.

Sr. Business Analyst Business Systems Analyst Product Owner Advanced Scrum Master (A-CSM)
  • Requirements Elicitation & Documentation
  • Stakeholder Discovery & Engagement
  • Business Process Analysis
  • Process Flow Diagramming
  • Data Flow, APIs & System Integration
  • User Stories & Acceptance Criteria
  • Backlog Management & Prioritization
  • Scrum Ceremony Facilitation
  • Sprint Planning & Sprint Execution
  • Impediment Removal & Risk Management
  • Dependency Tracking & Delivery Metrics
  • Agile Coaching & Continuous Improvement
  • UAT Coordination & Release Planning
  • Training Documentation & Knowledge Transfer

Tools & platforms

Tools I work in

The platforms I work in day to day — across delivery, documentation, data, and marketing systems.

Jira Confluence SharePoint Excel Word PowerPoint Google Docs Google Sheets Google Slides Visio Lucidchart Miro SQL Power BI Snowflake Salesforce Marketing Cloud Salesforce Data 360 Eloqua HubSpot Braze Twilio mParticle Segment Contentful WordPress monday.com Asana Teams Slack Zoom ChatGPT Claude

Selected work

Case studies

Every one of these started where you might be now — with a problem that couldn't wait. Each closes the same way: not with a finished document, but with something delivered.

Resource Central · Nonprofit · In progress

Tech stack assessment & roadmap

A consulting engagement for Resource Central, a nonprofit focused on water conservation, where the teams running five programs had each built their own tools and automations over time. I'm analyzing and diagramming the full current state — every system and workflow — then researching and defining four future-state recommendations toward one ecosystem that's affordable and built to scale.

Outcomes

  • Full current-state analysis — every system and workflow across the five programs mapped and diagrammed
  • Four future-state paths researched and defined: buy, build, hybrid, or stay the course
  • Cross-department impact analysis — finance included

Colibri Group · MarTech · 2025–2026

Salesforce Marketing Cloud migration

Business analyst and product owner on Colibri Group's enterprise migration from Eloqua and HubSpot onto Salesforce Marketing Cloud — thirty brands, each with its own campaign logic, none pausing their marketing. I led the business analysis and BRD development, then owned the backlog and drove delivery with engineering.

Outcomes

  • End-to-end customer journeys, personalization, and lifecycle segmentation built in Salesforce Marketing Cloud
  • Partnered with the Salesforce Data 360 team to migrate customer and engagement data into SFMC
  • Integration and data flow requirements documented across marketing and engineering systems — how customer and engagement data moved between source platforms, Data 360, and SFMC
  • Backlog owned end to end — requirements translated into user stories and acceptance criteria
  • UAT run through go-live, then hypercare, warranty, and full production support

Vail Resorts · Hospitality · 2025–2026

Ski School operations app

Business analysis for Vail Resorts' mobile app supporting Ski School operations, piloted across multiple mountains — on-mountain operational needs translated into user stories, acceptance criteria, and interface requirements across the back-end systems feeding the booking experience.

Outcomes

  • Interface requirements documented across back-end systems — field-level data mapping, API and multi-system integration requirements, and error and timeout behavior
  • Operational workflows translated into stories and acceptance criteria written at the field level
  • UAT and release readiness validated across multi-system workflows
  • Post-launch hypercare through rollout: adoption, issues, refinement

O'Reilly Auto Parts · Retail · 2024–2025

Product catalog rebuild

O'Reilly Auto Parts rebuilding its product catalog from the data up, across North America — merchandising and automotive parts-fitment needs turned into implementable requirements, with Inbound File Management and vendor data workflows rebuilt alongside.

Outcomes

  • Legacy product data mapped and rationalized into new catalog structures
  • Governance and standards set for data quality and reuse
  • Vendor file ingestion moved off Excel-based processes onto a centralized SaaS platform
  • AI discovery led for the catalog: use cases defined, vendor demos vetted, manual-correction effort assessed
  • Product, Engineering, and Business aligned through discovery and refinement

Ipsy · Subscription commerce · 2023–2024

Internal apps & subscription migration

Ipsy replacing homegrown everything — systems that took 90+ engineers just to maintain — with SaaS. The mandate: migrate the subscription platform and internal tools without disrupting 4.2M active subscribers or the Care team, and stand up AI-powered support along the way.

Outcomes

  • Ada chatbot containment lifted from 36% to 51% — a 15-point increase in member conversations resolved without a human agent
  • 5+ API integrations connecting order management, subscription billing, shipping and tracking, and Zendesk
  • Requirements delivered for the migration off homegrown internal systems onto SaaS platforms
  • Backlog and roadmap owned end-to-end: discovery, refinement, sprint planning
  • UAT run and production support provided post-release

Portfolio

Work samples

Real client work stays confidential, so everything here is built on a fictional project — the discipline is real, the details invented. Open a live sample, or select one of the recreations to enlarge.

Business Requirements Document — Cairn Outdoor Co. Confluence · BRD Business Requirements Document Open in Confluence → Data dictionary defining 34 fields across five entities, with data type, source of record, business rules, valid values and PII flags Confluence · Data dictionary Data Dictionary Open in Confluence →

About

How I work

Trudy Jones standing in a Colorado meadow at dusk with her dog River

With River — Scrum Master & Chief Morale Officer

The calls come for one of two reasons: a problem that needs solving, or a project that's drifted and needs to get back on track. Either way, the work is a discipline. Real requirements take more than asking good questions — it's digging for the question behind the question, modeling the process until everyone can see it, and working with dev teams until what gets built is what was meant. But requirements are only the start: I own the backlog, keep it prioritized, and drive it sprint by sprint until the work is delivered. I work AI-augmented, too: AI handles the heavy drafting and analysis, and I interrogate every line of it. The speed is new. The judgment isn't.

I'm an expert at what I do, but expertise isn't what makes an engagement succeed — relationships are. I'm invested in the people I work with and in seeing them win, and that's carried more projects across the finish line than any credential ever has. Home is Colorado. When the laptop closes, you'll find me on a trail with my dog, River — he keeps the work-life balance honest.

Experience

Work history

Open to Sr. Business Analyst, Business Systems Analyst, Product Owner, and Scrum Master roles — contract or permanent, full-time or part-time. For contract: W-2 through your agency or C2C via Trudy Jones, LLC. Based in Colorado, remote-first.

Certifications: A-CSM · CSPO · SAFe 6 POPM · CBAP in progress (2026)

Request resume
  • 2026 — present

    Resource Central

    Sr. Business Analyst — Systems Assessment (Consulting Engagement)

    Tech stack assessment and roadmap for a nonprofit focused on water conservation. Analyzing and diagramming the full current state across five programs whose teams each built their own tools and automations, then researching and defining four future-state recommendations — buy, build, hybrid, or stay the course — with cross-department impact analysis.

  • 2025 — 2026

    Colibri Group

    Sr. Business Analyst / Product Owner — MarTech (Contract)

    Ran all Scrum events for the delivery team in a combined Product Owner / Scrum Master capacity — daily stand-ups, backlog refinement, sprint planning, sprint reviews, and retrospectives. Led business analysis, BRDs, and backlog ownership for the enterprise migration from Eloqua and HubSpot to Salesforce Marketing Cloud across 30 brands — customer journeys, personalization, and lifecycle segmentation in SFMC, data migration and source-to-target field mapping with the Salesforce Data 360 team, integration and data flow requirements, user stories for engineering, then UAT through go-live and full production support.

  • 2024 — 2026

    Vail Resorts

    Sr. Business Systems Analyst — Resort Applications (Contract)

    Business analysis for a Ski School operations mobile app across pilot resorts — user stories and acceptance criteria written at the field level, interface requirements across the back-end systems feeding the booking experience including data mapping, API and multi-system integration, and error and timeout behavior, plus UAT and post-launch hypercare through rollout.

  • 2024 — 2025

    O'Reilly Auto Parts

    Sr. Business Systems Analyst — Information Systems (Contract)

    Business systems analysis in Inbound File Management for a large-scale product catalog rebuild across North America — translating merchandising and automotive parts-fitment needs into buildable requirements, moving vendor data off Excel-based workflows onto a centralized SaaS platform, and setting data governance and standards. Led AI discovery for the catalog, assessing where AI could reduce the manual effort spent correcting vendor data errors.

  • 2023 — 2024

    Ipsy

    Sr. Business Analyst / Product Owner — Internal Applications (Contract)

    Owned the backlog and roadmap for Internal Applications across Member and Ops Portals, supporting 4.2M active subscribers — Ada chatbot automation via 5+ API integrations connecting order management, subscription billing, shipping and tracking, and Zendesk, lifting containment from 36% to 51%; requirements for the migration off homegrown systems onto SaaS; backlog refinement and sprint planning facilitated with engineering, plus UAT and production support.

  • 2021 — 2023

    PetSmart

    Retail Business Systems Analyst — Digital (Contract)

    Business analysis for the GreyOrange gStore fulfillment platform implementation across 1,600 retail locations, supporting BOPIS and ship-from-store — order routing, inventory visibility, and in-store fulfillment, with UAT across store and fulfillment workflows and SOPs and training documentation for store and QA teams. Also led a pet pharmacy vendor migration, executing a large-scale prescription data migration in compliance with state and federal Rx regulations — 100% data accuracy with zero downtime.

  • 2020 — 2021

    Dollar Tree

    Sr. Business Analyst / Product Owner — eCommerce (Contract)

    Absorbed the Scrum Master duties for the team, running all Agile ceremonies in a dual Product Owner / Scrum Master capacity — sprint planning, backlog refinement, daily stand-ups, sprint reviews, and retrospectives. Partnered with the Product Manager as Product Owner across BOPIS, Ship-to-Store, and Ship-to-Home for 16,000+ locations, authoring 900+ user stories and acceptance criteria, tracking sprint progress against commitments, and mapping workflows across Finance, Supply Chain, Store Operations, UX, and Marketing.

  • 2018 — 2020

    Bounteous

    Sr. Business Analyst — Agency Delivery (Full Time)

    Digital product implementations across CDP, CRM, CMS, and online ordering platforms for enterprise restaurant clients including Peet's Coffee, Carl's Jr., and Noodles & Co. — nine product launches, backlogs managed and Agile ceremonies led across concurrent client delivery teams each with its own scope and timeline, requirements elicitation across client and agency stakeholders, configuration and integration of Salesforce, mParticle, Segment, Braze, and Snowflake for segmentation and personalized marketing, and a CMS migration from WordPress to Contentful.

  • 2016 — 2018

    Red Robin, Inc.

    Director, Business Channels — Off-Premises & Catering (Full Time)

    Established Red Robin's first off-premises dining, online ordering, and B2B catering program — no prior capability existed, and no location had executed catering operations before — launched across 550+ locations in the US and Canada through a phased national rollout. Built the operating model end to end with R&D, Marketing, Finance, IT, Supply Chain, Operations, and Learning & Development, defined the Monkey Media to KDS and POS integration requirements, and drove $275K in operating cost reduction within the first deployment phase.

  • 2012 — 2016

    Boston Market Corp.

    Director, Guest Services — Contact Center & CRM (Full Time)

    Promoted to lead national guest support and technology integration across 643 locations. Directed the CRM migration from Oracle to Salesforce including source-to-target data mapping for 360° customer visibility, ran UAT and cross-functional testing across CRM, POS, and online ordering integrations, consolidated the Inside Sales Desk and In-Store Guest Support teams into a multi-channel contact center improving CX metrics 23%, and defined requirements for a scheduling and order throttling capability that reduced labor cost 8%.

  • 2006 — 2012

    Boston Market Corp.

    Manager, Guest Services — Inside Sales Desk (Full Time)

    Built the Inside Sales Desk into a scalable national support center from scratch — infrastructure, systems, and process. Designed a remote agent staffing model to absorb extreme seasonal volatility, with daily call volume surging from ~10K to 60K+ in a single day entering the Thanksgiving period, cutting $500K in annual operating costs through 8x8 VoIP telephony, skills-based call routing, and remote agent onboarding. Built and scaled the proprietary B2B eCommerce platform, growing catering and off-premises sales from $10M to $60M.

Contact

Let's scope it.

I got into this work because I love clearing the problems that keep people from the things they'd rather be doing. If something's in your way, let's talk — the meter doesn't start until we sign. Tell me what you're working on.

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